Do you really need to have your website overhauled with a new design or would it be more effective to see about making your website more efficient. This is really more looking at your website and seeing if it is converting the sales that you need. If you are getting a high volume of traffic onto your website but low conversion rates then there must be some sort of problem that needs addressed.
If your website is let’s say 4 or more years old then it may be worth looking at getting the design updated as website can go in and out of fashion quickly. However if your website is 2 years old or younger then there is problems with the way that you website function or the process for users to get from a-to-b on your website might not be working very well. It is easy to look at your newish website and think it’s not working we need a new one, but can you make it work without spending a lot of money to go through the process of getting a new one.
You can use analytic tools on your website or tools that allow you to see the user’s process through your website and it will give you some sort of idea where the users are dropping off. You may need to make your call to action more obvious to the user as it might be small and in the corner and the user needs it a bit more in their face so that they can find it.
If you are finding that people are clicking on your call to action but dropping off in the buying process or the form filling process maybe you are asking too much from the user here or you have over complicated this process and need to make it easier to follow and also quicker for the user to try and take the hassle out of filling another form. Especially if the user has already bought products from you before they don’t want to be filling the same form over and over again. Make the process as easy as possible; you can follow the kiss process Keep It Simple Stupid.
If the user is dropping off when they get to see the final price they not have realised that there was additional costs evolved and getting that £20 additional tax bill or £20 for delivery made them think of the other website that sells the same product for a similar price but without the delivery charge. So it might be worth while telling the user about the additional charges before they get to that stage, so that they are not put off at the end, by doing this it make you look more honest and will increase the number of conversions through the website.
